Garmin Targeting Niche Markets In Smartwatches

LAS VEGAS — Garmin (GRMN), a producer of diversion and wellness wearables, is searching for wealth in the specialties of the customer gadgets market. That was clear when the company displayed a wide range of smartwatches aimed at women, children, sports fans, and more at CES 2024.

The Olathe, Kansas-put together organization centers with respect to style and choose capabilities when it makes smartwatches. That contrasts with rival Apple (AAPL), which treats its Apple Watch like a computing platform and only sells a small number of models.

At CES 2024, Garmin advanced its Lily 2 series smartwatches. The newest wearables are stylish, small smartwatches with connected health, wellness, and other features. They get as long as five days of battery duration in smartwatch mode, the organization said in a news discharge.

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